CLIENT: Maersk Group Plc

AGENCY: Brand Environment

PROJECT: Start-up business airline

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BACKGROUND

Duo Airways was formed in a management buyout of Maersk UK, flying from Birmingham and Edinburgh to many European destinations.

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OBJECTIVE

To create a new airline brand, setting a benchmark in service, comfort and elegance for European business travellers.

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CONCEPT

The design sits in the space between the brash uncomfortable budget airlines and the corporate national carriers. As a low cost business airline with the emphasis on service and comfort, it combines the best aspects of the competition such as EasyJet and British Airways creating a new category in air travel.

The identity, livery and cabin interior reflect a confident, un-corporate approach to branding which is both very recognisable and understated.

The entire brand was developed and implemented in four short months, including livery and interior of 8 Bombardier CRJs, check-ins, signage, uniforms and a club lounge.

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