RECOGNISING THE NEED IS THE PRIMARY CONDITION FOR DESIGN
I am a hands-on, strategic brand designer based in London, working globally on all issues relating to brands, their environments and communications.
From auditing and strategy, to creation and implementation, I help clients create, reinvent, revitalise, fine-tune and manage the on-going success of their brands.
The majority of my work has concentrated on the design of petrol stations, airlines, shops and office environments. Some projects focus on bringing new brands to life, others are about repositioning existing brands, clarifying the offer and personality. The objective is always to make life easier, better informed, more fun, and to understand the customer so that the offer or experience is relevant to them personally.