CLIENT: Cayman Art Week

AGENCY: Sprocket Rocket Ltd

PROJECT: Brand identity

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BACKGROUND

Cayman Art Week (CAW) is an annual week-long curated programme of gallery tours and open studios around the Cayman Islands. Designed to celebrate and encourage the collection of Caymanian art, CAW offers unparalleled access to over 30 art venues and provides a singular platform through which to showcase a range of discussions, pop-ups and exhibitions to local and international audiences. CAW is dedicated to ensuring Cayman’s cultural landscape continues to thrive by connecting collectors with creators to facilitate the sale of art.

 

OBJECTIVE

To create an identity which reflects the ambition and wide scope of the project. To highlight CAW's main focus, which is to enable conversations between artists, galleries, collectors, curators, art experts etc.

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CONCEPT

The iconic red dot is the mark of a sale.

     

But this is not just a red dot...

When overlapped it represents a connection

It represents collaborations

It represents communities

It represents events and workshops

It represents places on a map

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When all these activities come together the overlapping circles become a single red dot, the internationally recognised symbol for the sale of a work of art.

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